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Reselo Logo (2).png

Reselo Rubber

Breaking 109 years of status-quo within the raw material and rubber landscape

Our novel Reselo-material is an elastomer, a rubber polymer - the backbone of rubber compound - giving it it's many characteristics. 

Reselo Rubber replaces traditional rubber polymers, minimizing carbon footprint. Compatible with most traditional rubber polymers, filler and additives - it can be used in many different combinations.

Application Areas

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Fashion & Footwear

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Tyres & Automotive

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Sports Equipment

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Reselo Rubber

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Pushing the possibilities of 21st century production

Bringing consumer goods to the forefront of raw material innovation and green transition. 


100% Biogenic Carbon

No fossil building blocks.



Compatible with all commonly used rubber polymers for compounding. 


Minimize Carbon Footprint

Cradle-to-grave emissions can be cut by up to 60%.


Water Repellent

Reselo Rubber is water repellent.


Less use of fillers

Keeps hardness of compounds, decreases filler content - and improves environmental impact.


Flexibility & Robustness

The material exhibits a great flexibility as well as robustness which makes it suitable for a wide range of applications.



Fossil-free elastomer produced exclusively from forest biomass, allowing for the production of renewable products and decreasing their carbon footprint.

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Case study
4 kg of CO2 per kg

Reselo saves up to 4 kg of CO2 per kg material replaced. 3 500 replaced material means up to 14 000 ton CO2 avoided.

Reducing Carbon Footprint


Replacing traditional rubber materials with Reselo Rubber reduces the carbon footprint significantly.

The IVL Swedish Environmental Research Institute has performed a climate impact assessment of Reselo Rubber and made a general comparison to the most common rubbers on the market.


Emissions can be cut in half.

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Free and safe from hazardous components

Reselo Rubber is free from the harmful chemical compounds PAH, PCB and heavy metals.

PAH and PCB are groups of chemical compounds which can be carcinogenic, harmful to reproductive organs or environmental toxins.

The negative impact of heavy metals, such as arsenic and cadmium, on biological systems can be severe. An independent test lab have concluded that Reselo Rubber is free from both PAH and PCB as well as >90% of tested metals and harmful chemical elements.

Case study

Reselo Rubber vs SBR

Replacing rubber in sport equipment with Reselo™ rubber leads to drastic CO2 reduction.

Sport equipment manufacturer consuming 3 500 ton of fossil based rubber saves annually 11 700 ton of CO2.

This would allow 27 000 barrels of oil to stay in the ground and instead these emissions could be used to charge over 1,4 billion smart phones.

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Case study

Reselo Rubber vs Natural Rubber

Replacing rubber in shoe production with Reselo Rubber leads to saving the rainforest.


Shoe manufacturer consuming 4 500 ton of latex (natural rubber), annually producing 30 million pair of shoes would save 1 800 hectare of rainforest or food production areal.

The land area equals to the size of 27 000 tennis courts, saved from destruction and loss in bio diversity.

& Sustainability

Climate Assessment performed by IVL Swedish Environmental Research Institute

More attributes to be confirmed
Upcoming 2024 Climate Impact Assessment 

  • ​​Favorable structure for biodegradation and recycling

  • Biomolecule based material ​(non-artificial)

  • Natural building blocks - in-build biodegradability​

  • Chemical recycling

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Swedish Technology

Reselo Rubber is created using the flexible component found in birch tree bark.

The bark is separated and isolated before recomposing to form the patented Reselo Rubber structure. 

The raw material collected for producing Reselo Rubber is residual waste from the forest industry, just burned for energy today. A solution leveraging the best of what the nature has already developed.

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